At the early age of 19, Swedish artist Alex Alexander toured through Asia, the Middle East, and Europe in bands as the lead singer and guitarist.

With hit singles such as “Everything With You” with 30 Million plus streams, “Won’t Let Go” 28 Million streams and his initial Album “On My Way” which has garnered 20 million reaching the charts around the world. Alex also produced and was the lead guitarist with M. Pokora “Danse Avec Moi” which hit top 5 on French radio. Thereafter, Alex delved into the Asian music industry with K-Pop and J-Pop writing the single for Cross Gene – “Shi Tai” hitting the Japanese Billboards on the Oricon Singles Chart at number 2 which has since sold over 86,000 units.

As an actor Alex has been a part of several major commercials such as the lead in The Swedish Ministry of Foreign Affairs campaign, The Brand election campaigns for Swedish Television and as a musician in Yamaha Guitar Campaign and for Ovation Guitars. Alex was further featured in several music videos such as Avicii's ''Addicted to You'' and Chinese Superstar Shang Wenjie's music video ''The More You Love, The More You Understand''.

As an artist Alex has managed to achieve more than 140 million streams on Spotify alone, been featured on several editorial Spotify playlists, and performed live on Swedish Radio, Pride Main Stage in Canada and Yamaha Music Stage.

Alex is also the founder of one of the biggest independent record labels in the world LoudKult and is based in Los Angeles.